Listening to Ajab Prem ki gazab kahani, a thought struck me. In the yesteryears, movies, soaps and songs used to be about yearning for your love, waiting for it.
Episode in Rishtey, where a man falls in love with a girl working in the CD shop. He comes there everyday, not garnering enough courage to profess his love for her. She sells him a CD everyday. He returns home frustrated. Once he altogether stops coming. Doesn't come for days.
She gets concerned, goes to his house. Someone tells her hes left for heavenly abode. She is shocked. Goes to the CD collection and finds all the CD's hes purchased lying unopened over there. Opens it and theres a note in each one that she had put telling him she likes him now. He never came to know about her love.
Now, its all about conquering your love. If not, hard luck, move to the next one please. Its easily available too, with people no longer shying away from having multiple relationships. Movies are catering to the growth of this trend. Sad state.