Tuesday, August 2, 2016

Your Bad dream.. is telling you something

I woke up reliving a bad dream. The thing about dreams that startle you is the deep emotions you feel. So strong and vivid, that they leave you breathless. I personally feel the distractions in reality tend to numb your raw emotions to an extent that you feel less than you undergo, whereas in dreams, the ability to feel is accentuated and you feel numb when they hit you in their full capacity.

The dream last night, like the one the night before, was related to violence, murder and loss. What makes these kind of dreams occur to me, I have no clue, but I do feel them through every cell in me, my nerves and they touch my very core. 

Today I got a dream about a child being reared by a mother in a strict manner, felt the child has undergone a lot but the mother's intentions are pure, one day the child was kept on a dining table and slapped senseless, until the child could bear no more and killed the mother, in a gruesome manner. I do not remember any details, but I remember getting to know later about this in the dream, felt like someone close, and then the deep, settling, final feeling of loss.



The night before it was about another tale of loss. 

I do not want to go into details, but I feel dreams sometimes emulate real life, so the stress and tensions in my daily life is creeping into my dream land. 

I wish I can stop such dreams and prevent their recurrence.

 Feeling positive in my day should prove the right fodder for my dream director's to feed onto. Let me try this tonight. 

Wednesday, June 10, 2015

First Attempt at a Movie Review- 'Rachel getting married'

I watched a super movie recently 'Rachel getting married', starring Anne Hathway (Kym) in the protagonist role. She is here a troubled girl who has been allowed a temporary release out of rehab to be a part of her sister Rachel's wedding.

Its a mature drama that unfolds, which covers a different side of an otherwise happy sappy wedding gala. It lets you witness a vast canvas of real like heart warming emotions.. a major emotional showdown between the sisters, identity crisis that Kym is grappling with, trust issues, jealousy, sibling rivalry, absolving past sins, love and then brings forth for all to absorb the one message that the movie aims to convey..all families are the same, they stand with you through thick and thin, and there is nothing that can replace Family.

A bit about the movie..Kym returns home to her father keeping a close watch on her every move, she feels a lack of trust. Her sister, Rachel, had not expected her to be released for the wedding hence had assigned the coveted Bridesmaid role to her best friend, Emma. Kym feels a slow resentment and detachment cropping up for her family.

A wedding can be major drama, we Bollywood fanatics know this more than anyone. This one is no different, there are tears, hugs, tantrums and fun galore. Plus, the groom is of an ethnic descent and they have an 'Indian Theme wedding' hence a lot of Indian saris, accessories, elephants, etc. on display, which is a real treat and gives you that silent pride on being an Indian.

I loved Kym's preposterous speech at the wedding dinner, dry self depricating humor at its best.
Very convincing chemistry between the two mixed race wedding party's. The father daughter bonding was endearing. Kym's struggle with the long buried family tragedy which she can never undo, and her trying in her own way to come to terms with, is touching. I liked Rachel, Paul and Abby, apart from the lead character, they were strongly etched characters in the movie.

One must watch Rachel getting Married, for this diverse multicultural wedding experience and very real looking family scenes that make you introspect for long after.


Thursday, June 4, 2015

Turbulent times.. Terrible minds..

I reason with myself why I must go through this,
To learn a lesson must be it.

Hearts asunk and refuses to calm,
Need any consoling whatsoever that proves a soothing balm.

Time and again the hurt deepens the gash,
You question the future, will you live like this forever, of times over and over, of hopes that perennially crash?

I yearn for open blue skies, with not a trace of fear,
where I can run on the field, and brush the leaves, see my shelter welcoming and near.

Should I go jog and feel the freedom, albeit temporary?
Does not calm my disquiet heart, which is looking for abandon aplenty.

Let me loose, for a day I plead,
So I can heal my heart, and reach some peace.

Can it be normal, as normal is enough to make me Happy,
Want to jump in joy and enjoy this normalcy. 

Feel wretched at the choices I made, that have landed me here,
They teach you things they say, calm down my dear..

I want the innocence of childhood that I still preserve,
To live the miracle, that I trudge along with hopes of attaining, that I know I deserve.

- Sneha Maselkar

Thursday, April 3, 2014

All In a days musings.. (removing bhadaas on TV Soaps)

Mid day a thought struck me, about an old television show called "Rishtey", I googled it, and surprisingly found old episodes of it. I switched on one, the title track brought in a warm wave of nostalgia in me. I was flooded with warm memories, of how this show had made me feel. It had perhaps introduced me to these concepts of love and relationships. The shows were very simplistic in nature all gave you those fuzzy goosebumpy feelings in your heart, some made you cry, some made you identify with them. Though I haven't yet watched them again, but raring to go at them as soon as I get some time, freshly reminded of them, I can't help but compare them to the television shows of now.

They say society is hugely structured and effected by mass media, and television has a huge role to play in this. It now along with its fellow compatriots, the internet and movies are ruling the mass mindsets. There is a stark difference between what was made for public consumption then and now. While before, it was a singular thought that drove a script writer to pen his story and develop it into a show, now, there are hundreds of confused parallel scripts running alongside each other, just to maintain those coveted TRP's. Its turned into such a sham nowadays that they stoop to all sorts of levels to oust each other in the spirit of competition. There's always the cunning mother in law trying to sabotage her daughter in laws life and vice versa by coming up with new innovative methods of torture, or there is an ex lover who comes and tries to woo the protagonist back into his life, or the ill meaning husband who is trying to have his wife killed as he cannot stand her. Horrendous as they may seem, but these are the current running items on our beloved television shows. How they corrupt the society's mindset and affect real life stories cannot be proved, but it must be happening.

In reality, a person as inexperienced and innocent as a housewife is subject to a whole new world, of conniving wives, suspicious husbands, killers in the family, etc. Would this not affect her? Say, if she is subject to this at least 5 hours in a day. All this is created for the sake of melodrama, a housewife's favorite tool to step away from her own lifes realities and burdens. But, every show, someones crying away, another's sad and depressed and another is vengeful. How is that going to create cheer in someones life. Its all making them and us feel, what a sad world it is outside.

These new reality shows, that show few people thrown into a house fighting like cats and dogs in a matter of days in different permutations and combinations is popular now, because people now thrive on this form of entertainment which is nothing but sadistic pleasure derived from watching someone else in difficulty.

Crime related shows are now stepping on dangerous territories, instead of cautioning us common citizens, they are almost scaring us or inspiring some to take up such crimes. Some movies are in fact glamorizing the urban metro sexual male/female with a few grey streaks to their characters or total negative or vampish avatars. If you show the male lead, a hot strutting hero oozing masculinity, machismo and charisma involved in some not so sane activities, you get amazed now, enthralled and some without realizing it, get inspired. So you've got some fool hardy youngsters around taking to the wrong lane, thinking it depicts 'cool', you know what to blame for that.

Bedroom scenes in shows and movies are just passe' now. They were unheard of before in popular culture. I remember the hype created by the bedroom scene in 'Bade acche lagte hain', all had their tvs on waiting for that scene, and poof getting a tad disappointed. Haha.. or was that just me? Jokes apart, these scenes have been replicated everywhere, on every popular show right now. The lead pair is now getting up close and personal for the cameras, the actors themselves are not shying away either, as all are mostly aspiring movie stars, who are literally auditioning on their shows every minute, and believe that this too is now a part and parcel of their acting careers.

What they don't realize is the effect it has on people, especially young people. Its creating a need in people for intimacy without realizing it. You see a couple on your favorite show, after episodes of an electric noticable chemistry, amazing serenading, then finally a love scene. This will create a desire in people who are believing in the people, liking them and identifying with them. It's a reason why you've now got school going kids going haywire in handling their lives. People now don't believe in an undying love, they believe love can have an end and just move on to the next.

Kids now end up going to every movie thats released because its the "in" thing to do, splurge on happening joints as you are not accepted otherwise!! When you are showing people doing the same on your pseudo reality shows, how do you expect young unsuspecting minds to think otherwise. So now education takes a beating, its not the coolest to be a topper anymore, you go to your classes or you bunk, but if you manage to scram and pass or top without being a padhaku year round, you are the new cool!!

Ideas from the West have hugely affected our  mass culture.

Now in serials too, there are movie influences. I just caught a serial mimicking Dil, the erstwhile Aamir Khan and Madhuri Dixit movie, where he molests her and they start their relation eventually leading to a sizzling love story. Another serial, where the lead actress is fervently crying, 'mera pehla pyaar tut gaya', reminiscent of the Kuch Kuch Hota Hai moment. Film songs are played in the background, these are popular tracks that have captured the viewers imagination. Televison has now come a long way. Is this  however blurring the line between TV shows and movies? If we are getting a cinema experience on our on telly screens and movies that are released come on air on TV in a matter of months, isn't this going to hit the movie business in time.

I appreciated the show 'Satyamev Jayate' which was hugely popular in its short lived run and now rerun. It set out with a singular noble thought, that to set straight certain Indian values, indian cultures that have gone astray. It aimed to spread awareness, it aimed to correct and it aimed to motivate. It succeeded in doing so to a large extent. Getting a popular driven face to moot this idea was a winning factor here. Can we not have similar shows running and inspiring our youth, our elders and our fellow beings.

Westernized thoughts and culture that have entered the indian psyche and culture are more of a peril than a blessing. It is creating a more uninhibited open world out there, but it is also complicating our simple pure lives. We may claim to have accepted and imbibed westernized culture successfully in our society with our high ways of living, but still we get stared down by every eye if we wear short skirts. Will we come of age or are we living in a semi pseudo westernized state where in our minds we are forward thinking and westernized, but in our deeds we fail to progress beyond a stage fearing non acceptance.

Among all these jumbled thoughts on angst I face by the mass culture today, I thought of something. An idea that can perhaps change me, and in turn could benefit other folks if passed around. If it is the media that is causing a change in us, why don't we change what we are exposed to. I thought, instead of just sitting by and absorbing insane stories of bahus going on a killing massacre, while mom watches, I will restrict my viewing of these and  read a book instead or watch old rishtey or clean shows of old episodes on Youtube. So I will start reculturing myself to programme and think in a certain way that does not revolve around deceit, revenge, angst, depression or sorrow. I want to be instead happy, serene, peaceful, satisfied and inspired by what I watch. I want to lead a better life, maybe this might prove to be a stepping stone in achieving that.

Sunday, May 13, 2012

Mall Culture: Making apes out of us!

I was in the mall yesterday, and I just happened to look around closely at the people around me. I just realised the mall culture is making us all look alike in the way we dress and carry ourselves, it is defining the so called "sophisticated" look for us in the metro. How else will you explain the identically dressed people, the brands you can easily identify, the now so predictable mix and match of attire. It is all influenced by each other, social groups and also mass media. We now find fashion affordable and achievable. The look that we coveted only in movies can now be ours. We somehow try to ape each other in our dressing and our style. Personal style being lost somewhere in the bargain.

An example of this trend is standardization of product category with the brands most well know in those categories. We all have come across the famous "Baggit" wallet which is now becoming generic in the ladies wallet category. Never has a bag brand gotten so popular in the ladies fashion market. Its become a wardrobe must have. Also, in Ladies kurtas, how I wish to see people wearing any other brand than the very common "W" for Westside kurtas or Biba. They are typical and again, easily identifiable. Westside and Biba I believe started the whole trend of wearing Kurtas on leggings as a neat semi-formal look, which now passes as office wear. In the handbangs category though, Esbeda and the now infamous Louis Vuitton lookalike bags have become huge successes. For guys, "Woodland" shoes are easy to choose, go well on formals and casuals alike, and save them the trouble of keeping too many shoes, and hence minimal fuss, so become a mens shoewear must have.

Such culture is mostly followed in Metros, I cant speak for all of them, but yes, I have stayed long enough in both Mumbai and Bengaluru, to speak for them. It is somehow diminishing the importance of having a personal style and upping the need for following the latest trends in clothes, bags and shoes. Even actors are prey to this trend. What is the differentiation however, is in the money factor. People who can afford big brands with sky high price tags, go for those, and the moderate spenders go for the more popular reasonably priced brands.

When I see these people, most of them, in ladies, will sport a trendy hairstyle, with streaks being hugely popular, and one of those long tunics, three-fourths or smart jeans, and heels or pumps. This describes a majority of the women mall goers. Men, would mostly be in jeans or cargos, that could be from anywhere, with a simple Lacoste T-shirt thrown on. It is so so common, that every other person you lay your eyes on is thus dressed. Not to mention the kids brigade with fun frolic colors, the Gini Jony types. What is the matter with people, so engrossed with dressing alike and looking socially acceptable, that they fear change or looking mismatched. Just look around, and laugh at the ridiculousness of all of it. Then you know what I mean.

Sunday, March 25, 2012

My Own Project Thesis: Fruit hai re- Viral Marketing at its best


This is the viral marketing initiative of the brand 'Fruttare' by Hindustan Unilever Ltd. This innovative campaign was launched on March 19, 2012, and was structured so that it will reveal the product identity on 25th March, 2012. The viral campaign was a unique one amongst the existing viral campaigns. The buzz word was ‘Fruit hai re’, and this phrase was aired on television as an advertisement, and was all over the internet through videos and posts on social networking sites.
It has a catch phrase- Not a bird, not a TV show, not a clothing range and definitely not a lipstick! This was circulated widely. It garnered immense word of mouth publicity because in this time span everyone was asking each other ‘What is fruit hai re?’ It got 46,587 likes on Facebook on its facebook community.
Currently it has two advertisements running on television on all major channels at prime time slots. One is Fruit hai re kya hai, which now has 2000 views on YouTube, another one ‘Fruit hai re Juggalbandi’ which has 1,104 views until now and Fruit hai re Annual Day which has almost a 1000 views. It has a twitter account dedicated to it too.
Buzz Creation Contest
It had a contest running where people had to guess what product fruit hai re is endorsing. The winning prize of which was a Blackberry Curve. This contest too helped in creating a lot of buzz in the social networking space. This contest required a social networking id to participate.
People posted lot of answers for it. The most common of which was a fruit drink. There were many unique answers like of it being a Blackberry application (because of the winner prize being Blackerry Curve), a show on Sony Channel, a publicity stunt for IPL, clothing line, Shampoo, etc. The facebook community ‘Fruit hai re’ further intensified the curiosity by posting curious questions itself which had the public guessing and impatient.
Some of which were:
The electronic industry is abuzz with news that Fruit Hai Re is a mobile phone range which will take on Berries and Apples.
Newsflash: An amateur Indian band is taking the credit for Fruit Hai Re saying it’s a song they’ve created for a Hollywood film. Sure guys, we’re still waiting for an actual hit from you!
Newsflash: 14 youngsters detained at CST station for disrupting the crowd in a Mumbai Local. Eyewitnesses say all they did was chant Fruit Hai Re. Were any of you there when this happened?
It is that global phenomenon which is taking over India. No one knows what “Fruit Hai Re” is, but we know for sure, it’s going to change many lives; it’s going to surprise us, delight us and leave us smiling! Are you ready to find out what Fruit Hai Re is all about?
Hence, It was an amazing hype that it did to vow the public. Now finally on 25th March 2012, the suspense is finally over, and it was a good move that it ended its suspense in a few days only so as to not let the efforts fizzle out because of waiting too long. Fruithaire has posted that it is indeed an Ice Cream. Its description is as follows:
Kwality Wall’s Fruttare is made with 100% real fruit juice and pulp. Fruttare is free from artificial flavours and colours, is naturally fat free and less than 70 kcals per serving. Its available in 3 yummy varities – Mango, Litchi and Grape. Every bite is a refreshing delight.
It was a brilliant marketing move, and a successful viral marketing campaign for launching a completely new brand and instantly familiarize the audience with it.

Thursday, February 25, 2010

Mr. Per(Fict)

Recently I read Ramayana (the abridged version by C.Rajagopalachari) and Twilight by Stephanie Meyer, two books which couldn’t be more different to one another. Rama is such a beautifully etched character. Every person loves Rama as their hero. I would say, compare it to Edward Cullen. Both were awe-inspiring to me, but both two different characters, one a God and the other, a vampire. I found a serene mysterious beauty in them.

So that makes me think, why do women fall for men in literature, fiction, movies and plays. What makes them so appealing? So exciting? The reason is that they are not like the men we encounter in real life, who according to me, have at least one major ‘Tragic flaw’ (originally used in Julius Caesar, work of Shakespeare, meaning, a flaw in the character of the protagonist of a tragedy that brings the protagonist to ruin or sorrow) that overshadows all other qualities. We see a guy, fall for him, then comes the getting to know each other part. That is the time we get to know, “hey this dude is quite different from what I thought he would be like!”/ “what I fell for in the first place is not as appealing as I thought”. We still make-do and move on, liking and relishing the differentness, somewhere within, even accepting it.

Then later, in most cases, after considerable time, the guy unleashes his ‘tragic flaw’, which catches you off guard and makes you miserable. Anything that is very hard to accept at that stage, qualifies as a tragic flaw. Something you have not paid attention to earlier perhaps, but has always been there. And of course, all guys have one. Talks with friends, reading extensively have revealed certain traits, for example, some could be compulsive liars (these guys would lie extravagantly like there’s no tomorrow), some brag endlessly, some are too fake (read wannabes), some penny pinchers, some with funny ‘engliss’, some don’t know how to treat girls, some are addicts (could be anything), some hide an inferiority complex that consumes him whole..phew..the list would never end.


Every guy possesses one or more of these traits in different combinations. The basic fact is that at some point in time, any of this, to a girl, does become a problem. That is when a girls heart squeaks, “Maybe he is not the right one..” As to a girl who has grown up reading about Rama, Prince Charming, Darcy, Peter Parker, Edward Cullen, the standards for the perfect guy are set too high. It’s best we stay happy with a few qualities out of the skill set, a subset. But is there actually something as the Perfect man? A myth in all probability.